Low rankings are variously due to insufficient authority in the form of less websites linking to your website, the inability of Google to crawl and index your website, and/or the content of your website not optimized for its targeted keywords. We worked on improving all three areas of Goodman’s website.
First, we found that goodman.com was losing out on authority that otherwise would have benefited their website if not for 1,000+ high-quality backlinks pointing to legacy URLs that now resulted in a 404 “Page Does Not Exist” error.
We created a redirect map so that those backlinks pointed to a page that actually works, resulting in a 380% jump in referring domains to the website.
Since Goodman’s site was small, there weren't major issues with Google not being able to crawl and index its pages. However, keyword research needed to be done and its pages optimized for those keywords. We wrote new content, meta data, and schema code relevant for those groups of keywords.
SEO audit + retainer (6 months)