Case study botpress


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The Challenge

Botpress is an open-source conversational AI development stack or, in their own words, “the building blocks for building chatbots”.

In order to increase downloads and enterprise demos, they wanted their visibility in search results to match their leading position in the market.

It’s a crowded space. Not only do they compete with heavyweights like Google and Microsoft, but with dozens of other chatbot makers of various quality.

They hired Cogney.

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The Strategy

First, we conducted a technical audit of their website to ensure it was not only easy to navigate for their target audience, software developers, but that its pages were easy for Google to crawl, understand, and index.

The next step was keyword research so as to understand the myriad ways that developers search for chatbot platforms.

Knowing this, we were able to identify gaps in the developer’s journey and drive a content roadmap to remediate gaps.

We undertook regular content audits and provided specific recommendations on content to be created, expanded, split, combined, redirected or pruned.

We got our hands dirty. Not only by optimizing previously-published pages (we reviewed and edited nearly every blog post), but by writing new pages too.


SEO audit + retainer (6 months)

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The Keys to Success

The client understood the enormous value of prime real estate on Google and to ensure results as quick as possible from SEO they granted access to their content management system for us to execute recommendations directly. Furthermore, there was a developer in every one of our meetings which made a big difference in getting things done.

The Results


Increase in Organic Non-Branded Search Traffic


Increase in keywords ranking #1-3


Increase in clicks to the blog


As web developers ourselves, we were able to jumpstart the SEO of this B2B business specializing in error tracking and debugging tools by communicating with their tech audience in the language they understand best.


Cogney overhauled the website of the world’s biggest cryptocurrency trading platform, ensuring its continued leadership as one of the most widely consulted sources of exchange rate information in the industry.


Cogney overhauled the SEO strategy of Airbnb over two years by working closely with the company’s headquarters. "We saw huge lifts in traffic," said the Head of SEO.

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