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In the media

Cogney founder, Doug Pierce, is one of the world’s foremost search engine optimization experts, explaining why leading international media and the US Government have consulted him when conducting investigations into unlawful or illicit online activity involving Google search results. Indeed, it was this type of investigative work which led Pierce to launch the Due Diligence division of Cogney.

The Dirty Little Secrets of Search

In this exposé, Cogney founder, Doug Pierce, uncovered illegitimate blackhat tactics being used by JC Penney to artificially boost its search rank in Google.


Senator Rockefeller Warns Google, Microsoft And Yahoo: Dodgy Movers Are Using SEO To Game Your Systems

Cogney founder, Doug Pierce, was instrumental in helping the US Senate investigate and uncover illicit SEO tactics being used by moving companies to game search results in Google, Yahoo and Microsoft.


Everybody Loves a Hero, Especially Facebook Fraudsters

Cogney’s Doug Pierce explains why some fake Facebook accounts refuse to die.


Daily Fantasy Sports

For this piece about fantasy sports website, DraftKings, on HBO’s popular late-night TV show, Cogney helped producers show how the company used image alt attributes on its website to skirt regulations against gambling.


Picking the Lock of Google’s Search

Doug Pierce explains how lead gen websites game Google to steal business from legitimate local businesses.


Mugged by a Mug Shot Online

Doug Pierce explains why mugshot websites rank at the top of search results but shouldn’t. His analysis materially contributed to Google’s adjustment of its algorithm, leading to the demotion of such pernicious websites in search results.


#40 The Flower Child

For this podcast downloaded ~5 million times per month, Doug Pierce assisted the producers with SEO research for an episode about the big consumer complaints website, Ripoff Report, specifically how they rank so well in search results.


A Pitch for Eyeglasses That Sounds Eerily Familiar

Cogney assisted the newspaper to investigate the perverse phenomenon of how retail businesses engaged in extortion and bullying were rewarded with high search rank in Google, ultimately leading the search engine to reformulate its algorithm.


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