Are You Ready to Upgrade to Google Analytics 4?

There's a new version of Google Analytics and you have until July 1, 2023 to upgrade. Called Google Analytics 4, it's a complete re-think of collecting and presenting your website's data.

There's a lot of new features and the interface is completely revamped. However, I won't sugar coat this: the initial reviews and our own experience using it are not that great. It's harder to navigate, harder to get to the data you want, and harder to slice it to find insights.

So what happens if you don't upgrade? Google says, "standard Universal Analytics properties will stop processing new hits." You have to move forward as Google will burn the ships.

Therefore it's better to upgrade sooner than later. "Doing so will allow you to build the necessary historical data and usage in the new experience," Google adds, "preparing you for continuity once Universal Analytics is no longer available."

Setting up the new Google Analytics 4 on your site involves adding the new tracking code snippet, configuring all your conversions, and testing, testing, testing that everything works as expected. Since the interface is harder to use, we also set up Google Data Studio dashboards to make it easier to highlight key metrics.

Contact us now to get your site set up on GA4 or learn more about our analytics services.