Sphere State Group is a boutique investigations and advisory firm specializing in cryptocurrency forensics, compliance, and risk management. They help their clients "stay out or get out of trouble," as their website says.
The first place people turn to when they face trouble is Google.
SSG wasn't appearing at the top of search results though to meet prospective clients in their time of need, a lost opportunity to acquire new business.
They turned to Cogney to help increase the firm's visibility on both search engines like Google and answer engines like ChatGPT.
