3 Reasons to Advertise on Yahoo in Hong Kong

As recently as 2012, the South China Morning Post declared "Yahoo is still HK's top search engine". Today Yahoo has a 12% search engine market share. It may not be top dog anymore, but that doesn't mean you shouldn't run ads on Yahoo. Here's why:

1. There's still traffic

While Google has the ability to send you more traffic than Yahoo, if you're already advertising on Google at full steam, you could expand your potential audience by advertising on Yahoo too.

Since the ad systems of both search engines are fairly similar, you don't have to start over optimizing your account from scratch. You can clone your already high performing AdWords account over to Yahoo.

2. Reach more Chinese speakers

Yahoo.com.hk is a Chinese only website. In 2004, the English version was shut down due to low usage. If you're looking to expand your reach among Chinese speakers in Hong Kong, Yahoo can deliver.

3. Lower costs

Since there's less people searching on Yahoo, the searches are in Chinese only, and opening an ad account is more onerous than Google, the bids on Yahoo are about 10-30% less expensive than Google.